What should we think about when we mention digital signage?
Unlike most audio visual technologies digital signage is more of an umbrella term to define a specific use for AV displays instead of a specific piece of hardware.
When we refer to digital signage we are usually referring to any type of display technology (LED, LCD, Projection, e-paper) that displays different types of image and video content.
These displays can work in tandem to display content over a large area or could be individually addressable depending on the use case.
Advancements in technology have shifted the way digital signage operates. Digital Signage displays were mostly used to display static information that could be remotely updated from time to time. Think airport schedules, public transportation schedules, road signage etc.
With the development of LCD and LED technology, Digital signage started expanding its capabilities. Displays could now showcase all types of different media – news, advertisements, live data.
Thanks to the advancements in touchscreen tech the latest generation of Digital signage has focused on developing ways to allow users to interact with the digital display.
How does Digital Signage
In its most simple form Digital signage features a display and a media player. The display is used to stream the content and the media player is used in the backend to control and manage the media that is being displayed.
There are, of course, way more complicated digital signage setups. Instead of one screen a digital signage setup can be made from many different displays that can work in tandem or work solo to display different media. This also requires a higher level control system on the backend that synchronises and adjusts the media for multi display streaming.
In its most advanced form digital signage technology can become interactive and allows the user to engage. This can be achieved by giving the display touch capability or through connecting with the users mobile phone.
In the hospitality
Hospitality venues like hotels and bars often use Digital Signage technology to inform, entertain and enhance the overall experience for their customers.
In the DOOH
Since the Digital Out of Home industry relies heavily on digital displays for their advertising you can consider DOOH as advertising centered Digital Signage.
Digital Signage allows for constant up-to-date information to be streamed directly to bystanders. Many government agencies use this to communicate important information.
Enhancing the retail experience
In the retail industry a combination of digital signage and advertising is used to improve the experience of brick and mortar shoppers.