Case Study: Rockstar North Ltd

Rockstar North Ltd. (formerly DMA Design Ltd.) are a UK games developer based in Scotland, Rockstar is best known for creating the Grand Theft Auto and Lemmings franchises whilst previously trading as DMA. The company is owned by Take-Two Interactive. It is the main developer of the Grand Theft Auto series, including Grand Theft Auto III, Grand Theft Auto: Vice City, and Grand Theft Auto: San Andreas, which are three of the all time best-selling games on sixth-gen consoles.


Located in Edinburgh, Rockstar North are a long way from their parent company Take Two Interactive who are based in New York. Rockstar North required a high definition video conferencing solution to effectively communicate with both Rockstar US head office and their parent company Take Two, the solution was to provide an endpoint solution with low bandwidth usage at 720 and 1080p with additional digital data sharing.


To fulfill this requirement ITSL Group provided a LifeSize Express 220, the latest HD video conferencing codec the latest generation of HD equipment from LifeSize Communications. The Express 200 has the lowest bandwidth usage in its class utilising on 768K upload speed at 720P/30, the codec has dual screen outputs as standard and offers the user both an analogue (VGA) and digital input (DVI-I) for sharing additional data or video sources.The HD video is captured via 1080P PTZ (pan/tilt/zoom) camera which is fully controllable from the local users control interface and also from other endpoints if the function is activated.



  • LifeSize Express 220


How will ITSL work with you?

We at ITSL believe in simple, time-tested and robust working principles. The way we work with clients is simple and straightforward. Our projects are divided into 4 main stages.


This is the initial stage of every AV project. Here our aim is to meet our clients and talk about their needs and the final results they want to achieve.


During this stage, our experts will design the solution for our clients and present it to them in a clear and easy to understand manner.


Once the design is approved ITSL will take care of contacting suppliers and ensure that every piece of hardware is ready for the project at the most cost efficient price.


Installation is when everything starts coming together. Our qualified engineers will work on-site with you to ensure that everything is to spec.


Before the launch of an AV solution, we run extensive QA to ensure that everything works as intended.


After we’ve finalised the AV project and the hardware is ready to go live we will take care of training all of the staff that will operate it.


AV hardware runs best when it’s properly maintained. ITSL will provide scheduled maintenance on both the hardware and the software.


Even after the work has been completed our clients can still rely on ITSL to take care of any problems on the equipment whenever the need arises.

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